How we approach things:
1. To refine and redefine the notion of quality criticism.
2. In the spirit of Mamet's 'general audience', and Hare's 'middle way' to provide insight and comment for an intelligent, interested, theatre-going public.
3. To recognise that much of the best theatre writing exists on the web. To document the changing role of the critic, from guardian, to curator, to scheduler, to filter, to friend. To show that far from undermining the profession, the web's multiplicity of voices schooled in various experiences, is a catalyst for theatre criticisms' renewal.
4. To believe that theatre can actually tell us something about the world. To diminish insularity, disinterestedness, and theatre for theatre's sake. To return a sense of cultural and political futures to theatre criticism.
5. To cultivate an interface between the reader and the academy. To provide jargon free, non-reductive, translations of the latest academic thinking
6. As paywalls and paid-apps steadily enclose, to return a sense of editorial optimism to the free-web. That far from Babel, the free-web represents the best opportunity to present a networked, dynamic, cultural resource.
7. To return any profits into the website and to the contributors.
Posted June 25, 2011 at 8:35 PM